Privacy Policy

Madame Poulet (“Madame Poulet”, “we”, “our”, “us”) is committed to protecting the personal information of our customers, employees, franchisees, suppliers, and other individuals with whom we interact. This Privacy Policy applies to www.madamepoulet.com, our online ordering services (including UEAT), mobile applications, digital platforms, corporate-owned and franchised restaurant operations, and any affiliated entities. By accessing or using our services, you agree to this Privacy Policy and our Terms of Use. This Policy complies with Quebec Law 25, PIPEDA, and CASL.
We collect personal information that you voluntarily provide through online account registration, online ordering, contact forms, catering inquiries, franchise applications, employment applications, newsletter subscriptions, SMS opt-ins, surveys, contests, sweepstakes, loyalty programs, event registrations, in-store ballots, QR campaigns, influencer or promotional campaigns, social media interactions, and direct communications with us. This information may include your name, mailing address, email address, telephone number, date of birth where required for promotions, account credentials, order history and preferences, marketing consent status, employment-related details, and payment information processed securely by third-party providers. We do not store full credit card numbers.
When you access our website or digital platforms, we may automatically collect technical and usage information including IP address, device identifiers (such as advertising IDs), browser type, operating system, internet service provider, referring and exit pages, pages viewed, timestamps, location data (precise or approximate depending on device settings), cross-device identifiers, and engagement with marketing communications.
We use cookies, pixels, SDKs, APIs, local storage, log files, attribution tracking tools, and similar technologies to enable essential site functionality, manage ordering and login sessions, analyze traffic and performance, personalize user experience, deliver targeted advertising, measure campaign effectiveness, perform audience matching (including customer list uploads and custom audiences), conduct attribution analysis, and optimize marketing and operational performance. These technologies may involve third-party advertising and analytics partners who may process pseudonymized data independently. You may manage cookies through your browser settings; however, disabling certain technologies may limit functionality. Where required by law, we obtain consent before placing non-essential cookies. Some browsers transmit “Do Not Track” signals; unless required by law, we do not respond to these signals.
We may receive personal information from franchise operators, UEAT and other ordering platforms, payment processors, delivery providers, marketing and analytics partners, social media platforms (where authorized), business partners, and publicly available sources. Franchisees are independent entities and may maintain their own privacy practices. We are not responsible for third-party privacy policies or data accuracy.
We use personal information for operational and commercial purposes, including processing and delivering orders, managing accounts and loyalty programs, providing customer support, improving restaurant operations and digital services, sending transactional communications, sending marketing communications where permitted by law, preventing fraud, verifying identity, ensuring system security, conducting analytics, measuring performance, and complying with legal obligations. We may use anonymized or aggregated data without restriction unless prohibited by law. We do not sell personal information.
We may disclose personal information to service providers (including payment processors, IT providers, analytics services, advertising platforms, email and SMS providers, and delivery services), affiliated or related entities, franchise operators, and business partners as necessary to provide services or fulfill operational purposes. Information may also be disclosed for promotional activities (including publication of winner information where permitted by law), to legal authorities when required by law or to protect rights and safety, in connection with investigations of fraud or violations of our policies, at your direction or with your consent, and in connection with mergers, acquisitions, financing transactions, restructurings, or sales of assets. All service providers are contractually required to safeguard personal information.
We may use automated tools, algorithms, profiling technologies, and segmentation systems to analyze personal information such as order history, website activity, email engagement, marketing interactions, device identifiers, and location data in order to personalize communications, segment customers, deliver targeted advertisements, recommend products or promotions, measure engagement, and detect fraud. These automated processes are used for marketing optimization and operational efficiency and are not used to make decisions producing legal or similarly significant effects without human involvement. Where required by applicable law, you may request information regarding the personal data used in automated processing, the logic involved, and the potential consequences of such processing by contacting us.
We send promotional emails only where you have provided express consent or where permitted under applicable laws governing existing business relationships. You may unsubscribe at any time using the link in the email. If you opt in to SMS marketing, you consent to receive promotional text messages; message frequency may vary and message or data rates may apply. You may withdraw SMS consent at any time by replying STOP. Transactional communications related to orders may still be sent.
Personal information may be processed or stored outside Quebec or Canada by service providers subject to contractual safeguards consistent with Canadian privacy laws. Foreign authorities may access such information under applicable local laws.
We implement reasonable physical, technical, and administrative safeguards, including encryption, secure servers, firewalls, and access controls to protect personal information. However, no internet transmission is completely secure, and any transmission is at your own risk.
We retain personal information only as long as necessary to fulfill the purposes described in this Policy and to meet legal, accounting, or regulatory obligations. We may anonymize data for legitimate business use.
Under applicable privacy laws, you may request access to your personal information, correction of inaccuracies, withdrawal of consent, deletion where applicable, or additional information regarding our data practices. We may request identity verification before processing such requests and may charge a reasonable fee where permitted by law.
Our services are not intended for individuals under 14 years of age, and we do not knowingly collect personal information from minors without parental consent.
We may update this Privacy Policy from time to time. The revised version will be posted with an updated effective date.
For questions or requests regarding this Privacy Policy, please contact:
Privacy Officer
Madame Poulet
privacy@madamepoulet.com